Marketing
Format: Paperback
ISBN13: 9780131579101
Paperback|9780131579101
Out of Stock
Overview
For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
| ISBN-13 | 9780131579101 |
|---|---|
| ISBN-10 | 013157910X |
| Weight | 2.91 Pounds |
| Dimensions | 10.87 x 8.74 x 0.87 In |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 640 pages |
| Publisher | Pearson International Edition |
| Published On | 2006-12-28 |
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