Overview

textformat=02> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life in the trenches of the marketing wo

ISBN-13

9780130558176

ISBN-10

0130558176

Weight

3.55 Pounds

Dimensions

8.00 x 1.25 x 10.75 In

List Price

$124.00

Edition

2nd Edition

Format

Paperback

Language

English

Pages

608 pages

Publisher

Pearson College Div

Published On

2000-08-03



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