Marketing Metrics
Format: Hardcover
ISBN13: 9780131873704
Hardcover|9780131873704
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Overview
Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
| ISBN-13 | 9780131873704 |
|---|---|
| ISBN-10 | 0131873709 |
| Weight | 1.91 Pounds |
| Dimensions | 7.25 x 1.50 x 9.50 In |
| List Price | $39.99 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 384 pages |
| Publisher | Pearson P T R |
| Published On | 2006-04-18 |
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