Overview

Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.

ISBN-13

9780333994368

ISBN-10

0333994361

Weight

2.11 Pounds

Dimensions

6.25 x 1.25 x 9.25 In

List Price

$99.95

Format

Hardcover

Language

English

Pages

448 pages

Publisher

Palgrave Macmillan

Published On

2003-08-16



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Bonita
★★★★☆

Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$87.69

 Free delivery by: 30 Mar 2026


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