Marketing Management with Update
Format: Hardcover
ISBN13: 9780077563585
Hardcover|9780077563585
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Overview
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
| ISBN-13 | 9780077563585 |
|---|---|
| ISBN-10 | 0077563581 |
| Weight | 3.84 Pounds |
| Dimensions | 8.70 x 1.20 x 11.20 In |
| List Price | $247.67 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2011-07-29 |
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