Marketing Management with ConnectPlus
Format: Hardcover
ISBN13: 9781259284847
Hardcover|9781259284847
Out of Stock
Overview
Marshall/Johnston's "Marketing Management, "2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. "Marketing Management" 2e is designed to fulfill this need.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. "Marketing Management" 2e is designed to fulfill this need.
| ISBN-13 | 9781259284847 |
|---|---|
| ISBN-10 | 1259284840 |
| Weight | 2.85 Pounds |
| Dimensions | 8.00 x 1.10 x 11.00 In |
| List Price | $336.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2014-03-04 |
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