Marketing Management
Format: Paperback
ISBN13: 9780071101097
Paperback|9780071101097
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Overview
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
| ISBN-13 | 9780071101097 |
|---|---|
| ISBN-10 | 0071101098 |
| Weight | 2.08 Pounds |
| Dimensions | 8.00 x 0.80 x 9.00 In |
| List Price | $138.10 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Pages | xxii, 533 pages |
| Publisher | McGraw-Hill College |
| Published On | 2006-11-01 |
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