Marketing Management
Format: Hardcover
ISBN13: 9780072472950
Hardcover|9780072472950
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Overview
Designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
| ISBN-13 | 9780072472950 |
|---|---|
| ISBN-10 | 0072472952 |
| Weight | 2.41 Pounds |
| Dimensions | 8.00 x 0.90 x 9.90 In |
| List Price | $125.67 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Pages | 576 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2001-04-15 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Peak Books
Holly Springs, NC, USA
The McGraw-Hill/Irwin series in marketing. Audience: General/trade.
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