Marketing Management
Format: Hardcover
ISBN13: 9780256226331
Hardcover|9780256226331
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Overview
James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky.
J. Paul Peter is the James R. McManus-Bascom Professor and Chair of the Marketing Departments at the University of Wisconsin-Madison.
J. Paul Peter is the James R. McManus-Bascom Professor and Chair of the Marketing Departments at the University of Wisconsin-Madison.
| ISBN-13 | 9780256226331 |
|---|---|
| ISBN-10 | 0256226334 |
| Weight | 3.81 Pounds |
| Dimensions | 9.37 x 8.13 x 1.44 In |
| List Price | $90.94 |
| Edition | 5th Edition |
| Format | Hardcover |
|---|---|
| Pages | 928 pages |
| Publisher | Richard d Irwin |
| Published On | 1997-07-01 |
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