Marketing Management
Format: Hardcover
ISBN13: 9780073381138
Hardcover|9780073381138
✨ Featured Offer
Used, Very Good
$112.70
List Price: $193.67
🚚
See all 5 offers from $9.37 FREE standard delivery by: 04 Apr 2026
Overview
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
| ISBN-13 | 9780073381138 |
|---|---|
| ISBN-10 | 0073381136 |
| Weight | 3.55 Pounds |
| Dimensions | 8.30 x 1.20 x 10.00 In |
| List Price | $193.67 |
| Edition | 9th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 196 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2008-10-03 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Open Books Ltd
Chicago, IL, USA
General wear from age and use. Used textbook with usual stickers. Open Books is a nonprofit social v...
Free delivery by: 04 Apr 2026
Used, Good
Seller details
Found Books
AUSTIN, TX, USA
0073381136.
Free delivery by: 04 Apr 2026
Used, Good
Seller details
TEXTSHUB
Franklin Lakes, NJ, USA
Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships wi...
Free delivery by: 04 Apr 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 04 Apr 2026
✨ Used, Very Good
Seller details
Book Words
Midland Park, NJ, USA
USED-VARIOUS AMOUNTS OF WEAR-POSSIBLE HIGHLIGHTS-WE CANNOT GUARANTEE SUPPLEMENTS SUCH AS CD, ACCES...
Free delivery by: 04 Apr 2026