Overview

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
ISBN-13

9780072552171

ISBN-10

0072552174

Weight

3.86 Pounds

Dimensions

6.60 x 1.58 x 11.70 In

List Price

$153.33

Edition

7th Edition

Format

Hardcover

Pages

896 pages

Publisher

McGraw-Hill/Irwin

Published On

2003-03-25


View All Offers

Sort by:

Rows per page:

1–5 of 5

Condition
Seller
Seller Comments
Price
Used, Very Good
Seller details
The Maryland Book Bank
★★★★☆

baltimore, MD, USA

Used-Very Good.
$11.77

 Free delivery by: 04 Apr 2026

Used, Good
Seller details
A2ZBooks
★★★★★

Burgin, Ky, USA

The text has light highlighting, the cover is in nice condition. Multiple copies available this ti...
$17.62

 Free delivery by: 04 Apr 2026

Used, Good
Seller details
A2ZBooks
★★★★★

Burgin, Ky, USA

Text Appears to have highlighting, there is some light wear to this books cover, There is also a s...
$18.14

 Free delivery by: 04 Apr 2026

✨ Brand New
Seller details
A2ZBooks
★★★★★

Burgin, Ky, USA

The book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 8...
$24.44

 Free delivery by: 04 Apr 2026

Used, Like New
Seller details
Peak Books
★★★★★

Holly Springs, NC, USA

Sewn binding. Cloth over boards. 876 p. Contains: Illustrations. McGraw-Hill/Irwin Series in Marketi...
$77.99

 Free delivery by: 04 Apr 2026


Bookstores.com relies on cookies to improve your experience.