Marketing Management
Format: Paperback
ISBN13: 9780071259835
Paperback|9780071259835
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Overview
Providing an overview for critical issues in marketing management, this text includes chapters that analyze the marketing process. It gives students the foundation needed for success in marketing management by presenting 40 cases that focus on the role of marketing in cross-functional business and organization strategies.
| ISBN-13 | 9780071259835 |
|---|---|
| ISBN-10 | 007125983X |
| Weight | 2.20 Pounds |
| Dimensions | 1.97 x 11.42 x 21.65 In |
| List Price | $49.34 |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Publisher | McGraw Hill Higher Education |
| Published On | 2006-03-01 |
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