Marketing Management
Format: Hardcover
ISBN13: 9780470800966
Hardcover|9780470800966
Out of Stock
Overview
This text is the Australasian adaptation of Peter Doyle's Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today's leading companies is to maximize long-term returns to shareholders. This book redefines marketing's role as contributing to this task of shareholder value creation. It explores how marketing planning and decisions about brands, pricing, communications, distributions, and the Internet drive corporate value. This step-by-step guide provides practical ways to develop marketing strategies that generate growth and shareholder value.
| ISBN-13 | 9780470800966 |
|---|---|
| ISBN-10 | 0470800968 |
| Weight | 2.19 Pounds |
| Dimensions | 7.52 x 1.08 x 9.94 In |
| List Price | $106.50 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 471 pages |
| Publisher | Wiley |
| Published On | 2003-03-07 |
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