Marketing Management and Strategy
by Peter Doyle
Format: Paperback
ISBN13: 9780273651505
Paperback|9780273651505
✨ Featured Offer
Used, Good
$41.43
List Price: $87.50
🚚
See all 1 offers from $41.43 FREE standard delivery by: 04 Apr 2026
Overview
Previously shortlisted for the MCA Awards for the Best Management Book, Marketing Management and Strategy, 3rd edition, brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. New to this edition: *All chapters have been updated to reflect changes in the external environment, new perspectives on professional marketing and new insights from current academic work. *Increased coverage of the internet, relationship marketing, branding and financial aspects of Marketing. *Whole new chapter on turnaround managementMarketing Management and Strategy is the favoured text for top business schools' MBA programmes. It is also extensively used on CIM and post-experience programmes for senior managers around the world.What the experts say about Marketing Management and Strategy: This splendid book is going to be required reading for everyone wanting to develop their marketing skills.Sir Peter Davis, Chief Executive, J Sainsbury plcIt offers a masterly integration o
| ISBN-13 | 9780273651505 |
|---|---|
| ISBN-10 | 0273651501 |
| Weight | 1.95 Pounds |
| Dimensions | 7.50 x 0.75 x 9.75 In |
| List Price | $87.50 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 464 pages |
| Publisher | Ft Pr |
| Published On | 2001-11-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 04 Apr 2026