Marketing Management and Strategy
by Peter Doyle
Format: Paperback
ISBN13: 9780132622394
Paperback|9780132622394
Out of Stock
Overview
The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top business schools as a textbook on MBA programmes. It has been extensively used on CIM and post-experience programmes for senior managers around the world. *New material in the revised edition includes relationship marketing, the Internet, and a new chapter on turn-around management. *Illustrations and case studies from top global companies, e.g. Coca Cola, Nestle, Shell, IBM, Philips, etc. bring the subject alive for the student.
| ISBN-13 | 9780132622394 |
|---|---|
| ISBN-10 | 0132622394 |
| Weight | 1.80 Pounds |
| Dimensions | 7.00 x 1.00 x 9.50 In |
| List Price | $82.00 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 488 pages |
| Publisher | Prentice Hall |
| Published On | 1998-06-18 |
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