Marketing Management and Strategy
by Peter Doyle
Format: Paperback
ISBN13: 9780130653505
Paperback|9780130653505
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Overview
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.
| ISBN-13 | 9780130653505 |
|---|---|
| ISBN-10 | 0130653500 |
| Weight | 1.45 Pounds |
| Dimensions | 7.00 x 1.00 x 9.50 In |
| List Price | $63.00 |
| Format | Paperback |
|---|---|
| Pages | 464 pages |
| Publisher | Prentice Hall |
| Published On | 1994-04-01 |
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