9780429720260

Marketing Madness

Format: 

ISBN13: 9780429720260

|9780429720260


Overview

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

ISBN-13

9780429720260

ISBN-10

0429720262

List Price

$49.95

Format

-

Language

English

Pages

262 pages

Publisher

Published On

2019-03-11



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