Marketing Library
Format: Hardcover
ISBN13: 9780538475402
Hardcover|9780538475402
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Overview
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
| ISBN-13 | 9780538475402 |
|---|---|
| ISBN-10 | 0538475404 |
| Weight | 3.95 Pounds |
| Dimensions | 11.10 x 8.40 x 1.20 In |
| List Price | $388.67 |
| Edition | 16th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 800 pages |
| Publisher | |
| Published On | 2011-01-11 |
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BGV Books LLC
Murray, KY, USA
Exact ISBN match. Immediate shipping. No funny business. Glued binding. Paper over boards. 653 p. C...
Free delivery by: 29 Mar 2026