Marketing
Format: Hardcover
ISBN13: 9781133962489
Hardcover|9781133962489
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Overview
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
| ISBN-13 | 9781133962489 |
|---|---|
| ISBN-10 | 1133962483 |
| Weight | 3.80 Pounds |
| Dimensions | 8.75 x 1.25 x 11.25 In |
| List Price | $123.33 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | Cengage Learning |
| Published On | 2015-03-10 |
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