9780538446648

Marketing

Format: Hardcover

ISBN13: 9780538446648

Hardcover|9780538446648


Overview

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

ISBN-13

9780538446648

ISBN-10

0538446641

Weight

3.84 Pounds

Dimensions

8.75 x 1.25 x 11.00 In

List Price

$125.00

Edition

3rd Edition

Format

Hardcover

Language

English

Pages

179 pages

Publisher

South-Western Educational Pub

Published On

2008-01-15



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The Book Cellar
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