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Overview
Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!
| ISBN-13 | 9780538435765 |
|---|---|
| ISBN-10 | 0538435763 |
| Weight | 3.70 Pounds |
| Dimensions | 8.50 x 1.25 x 11.00 In |
| List Price | $125.67 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 704 pages |
| Publisher | Cengage Learning |
| Published On | 2003-01-29 |
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Georgia Book Company
Chickamauga, GA, USA
2004 COPYRIGHT NEW-CRISP AND CLEAN-EXPERIENCE AMAZING CUSTOMER SERVICE-WE SHIP DAILY.
Free delivery by: 02 Apr 2026