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Overview
An examination of the whole marketing process within a business. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues, such as marketing ethics, global marketing and the impact of technology, are placed centrally within traditional marketing theory. All of these aspects are examined in an analytical and evaluative manner, building a critical understanding of marketing in business success.
| ISBN-13 | 9780340758359 |
|---|---|
| ISBN-10 | 034075835X |
| Weight | 0.72 Pounds |
| Dimensions | 7.44 x 0.35 x 9.69 In |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | Hodder Arnold |
| Published On | 2000-04-03 |
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