Marketing High Technology
Format: Hardcover
ISBN13: 9780029079904
Hardcover|9780029079904
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Overview
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
| ISBN-13 | 9780029079904 |
|---|---|
| ISBN-10 | 002907990X |
| Weight | 1.05 Pounds |
| Dimensions | 6.12 x 0.90 x 9.25 In |
| List Price | $35.00 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 224 pages |
| Publisher | Free Press |
| Published On | 1986-06-02 |
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