Marketing
Format: Paperback
ISBN13: 9780333987896
Paperback|9780333987896
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Overview
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
| ISBN-13 | 9780333987896 |
|---|---|
| ISBN-10 | 0333987896 |
| Weight | 1.10 Pounds |
| Dimensions | 6.22 x 0.87 x 9.13 In |
| List Price | $38.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Pages | 448 pages |
| Publisher | PALGRAVE |
| Published On | 2003-09-24 |
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Midtown Scholar Bookstore
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Midtown Scholar Bookstore
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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