Overview

For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

ISBN-13

9780138157180

ISBN-10

0138157189

Weight

3.10 Pounds

Dimensions

8.50 x 1.00 x 11.50 In

List Price

$197.49

Edition

9th Edition

Format

Paperback

Language

English

Pages

100 pages

Publisher

Pearson College Div

Published On

2008-07-22



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