Marketing
Format: Paperback
ISBN13: 9780136102434
Paperback|9780136102434
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Overview
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
| ISBN-13 | 9780136102434 |
|---|---|
| ISBN-10 | 0136102433 |
| Weight | 2.86 Pounds |
| Dimensions | 8.25 x 1.00 x 10.50 In |
| List Price | $210.00 |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 648 pages |
| Publisher | Pearson College Div |
| Published On | 2010-01-11 |
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