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Overview
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
| ISBN-13 | 9780136021131 |
|---|---|
| ISBN-10 | 0136021131 |
| Weight | 2.92 Pounds |
| Dimensions | 8.50 x 1.00 x 10.75 In |
| List Price | $190.83 |
| Edition | 9th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 100 pages |
| Publisher | Pearson College Div |
| Published On | 2008-02-21 |
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