Overview

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

ISBN-13

9780135153109

ISBN-10

0135153107

Weight

2.89 Pounds

Dimensions

10.83 x 8.54 x 0.79 In

List Price

$59.50

Edition

9th Edition

Format

Paperback

Language

English

Pages

656 pages

Publisher

Published On

2008-05-15



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