Marketing
Format: Paperback
ISBN13: 9780135094860
Paperback|9780135094860
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Overview
Building upon an innovative and integrative marketing framework, this book positions marketing simply as an art and science of creating value for customers, in order to capture value from customers in return.
| ISBN-13 | 9780135094860 |
|---|---|
| ISBN-10 | 0135094860 |
| Weight | 3.10 Pounds |
| Dimensions | 8.50 x 27.99 x 10.87 In |
| List Price | $160.88 |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 648 pages |
| Publisher | Prentice Hal, Paperback(2010) |
| Published On | 2010-01-01 |
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