✨ Featured Offer
Used, Very Good
$95.74
List Price: $151.87
🚚
See all 1 offers from $95.74 FREE standard delivery by: 30 Mar 2026
Overview
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
| ISBN-13 | 9780132744171 |
|---|---|
| ISBN-10 | 0132744171 |
| Weight | 2.55 Pounds |
| Dimensions | 0.90 x 8.30 x 10.80 In |
| List Price | $151.87 |
| Edition | 11th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 672 pages |
| Publisher | Pearson College Div |
| Published On | 2012-01-08 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
Text appears to be clean. This book is looseleaf. Pages may be missing. Multiple copies available ...
Free delivery by: 30 Mar 2026