Marketing
Format: Paperback
ISBN13: 9780131424104
Paperback|9780131424104
✨ Featured Offer
Used, Very Good
$20.24
List Price: $160.00
🚚
See all 5 offers from $9.74 FREE standard delivery by: 31 Mar 2026
Overview
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way.The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating valueforcustomers in order to capture valuefromcustomers in return.An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
| ISBN-13 | 9780131424104 |
|---|---|
| ISBN-10 | 0131424106 |
| Weight | 3.20 Pounds |
| Dimensions | 8.25 x 1.00 x 10.50 In |
| List Price | $160.00 |
| Edition | 7th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 720 pages |
| Publisher | Pearson College Div |
| Published On | 2004-02-18 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Top Notch Books
Tolar, TX, USA
4to-over 9¾"-12" tall. Wraps have slight wear. Tiny amount of highlighting in text. This book will ...
Free delivery by: 31 Mar 2026
Used, Good
Seller details
HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 31 Mar 2026
Used, Good
Seller details
The Book Cellar
Nashua, NH, USA
Size: 8x1x10; Has heavy shelf wear, but still a good reading copy. A portion of your purchase of t...
Free delivery by: 31 Mar 2026
Used, Good
Seller details
Ye Old Bookworm
Odessa, TX, USA
Small 4to 9"-11" tall; 720 pages; Soft Cover Paperback, No Dust Jacket, Shows Little Wear, ; BX163...
Free delivery by: 31 Mar 2026
✨ Used, Very Good
Seller details
Georgia Book Company
Chickamauga, GA, USA
Size: 8x1x10; PAPERCOVER 7TH EDITION 2005 COPYRIGHT BLACK COVER USED VERY GOOD CONDITION MAY HAVE ...
Free delivery by: 31 Mar 2026