Marketing
Format: Paperback
ISBN13: 9780130127716
Paperback|9780130127716
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Overview
For courses in Principles of Marketing. This best selling, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. *Coverage of the latest trends, topics, and company profiles - Electronic commerce, data mining, data warehousing, brand strategies and profiles, mass customization, web-based marketing research. *New chapter on direct and online marketing (Ch. 14) - Explores the burgeoning use of Internet, database, and related technologies that promise to change the very nature of buying and selling. *New/updated Marketing at Work features - Highlights additional examples and important information throughout the text. *The latest marketing technologies - Incorporates dozens of new technology-oriented examples, features, and illustrations throughout the text.
| ISBN-13 | 9780130127716 |
|---|---|
| ISBN-10 | 013012771X |
| Weight | 2.77 Pounds |
| Dimensions | 8.25 x 1.00 x 10.00 In |
| List Price | $84.00 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | Prentice Hall |
| Published On | 1999-07-29 |
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The Book Cellar
Nashua, NH, USA
Size: 8x1x10; Has some shelf wear, highlighting, underlining and/or writing. Great used condition....
Free delivery by: 02 Apr 2026
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Sterling Heights, MI, USA
New Book Original US edition, We Ship to PO BOX Address also.
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