Marketing Fundamentals for Future Professionals
Format: Paperback
ISBN13: 9781634875912
Paperback|9781634875912
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Overview
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.
Neatly balanced between light, general interest marketing books and bulky academic texts that often seem to have little practical application, Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and will be especially helpful to anyone looking for a solid grounding in the marketing discipline regardless of where they are in their careers.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.
Neatly balanced between light, general interest marketing books and bulky academic texts that often seem to have little practical application, Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and will be especially helpful to anyone looking for a solid grounding in the marketing discipline regardless of where they are in their careers.
| ISBN-13 | 9781634875912 |
|---|---|
| ISBN-10 | 1634875915 |
| Weight | 1.16 Pounds |
| Dimensions | 7.01 x 0.77 x 10.00 In |
| List Price | $83.93 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 370 pages |
| Publisher | Cognella Academic Publishing |
| Published On | 2017-01-30 |
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Goodwill Indust. of San Diego
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You can tell this book has been read; any issues are minor to moderate. Can include shelf wear scu...
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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