Marketing Foundations
Format: Paperback
ISBN13: 9780538756372
Paperback|9780538756372
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Overview
Comprehensive yet concise, this textbook covers basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses.
| ISBN-13 | 9780538756372 |
|---|---|
| ISBN-10 | 0538756373 |
| Weight | 2.47 Pounds |
| Dimensions | 10.87 x 8.54 x 0.79 In |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 560 pages |
| Publisher | |
| Published On | 2010-04-21 |
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