9780538625418

Marketing Foundations and Functions

Format: Hardcover

ISBN13: 9780538625418

Hardcover|9780538625418


Overview

Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

ISBN-13

9780538625418

ISBN-10

0538625414

Weight

3.70 Pounds

Dimensions

8.00 x 1.25 x 9.75 In

List Price

$83.00

Edition

1st Edition

Format

Hardcover

Pages

800 pages

Publisher

South-Western Educational Pub

Published On

1994-06-22



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