Marketing Financial Services
Format: Hardcover
ISBN13: 9781138150034
Hardcover|9781138150034
✨ Featured Offer
Brand New
$254.64
List Price: $190.00
🚚
See all 2 offers from $252.14 FREE standard delivery by: 01 Apr 2026
Overview
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
| ISBN-13 | 9781138150034 |
|---|---|
| ISBN-10 | 1138150037 |
| Weight | 1.00 Pounds |
| Dimensions | 7.50 x 0.00 x 9.75 In |
| List Price | $190.00 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 420 pages |
| Publisher | Routledge |
| Published On | 2016-08-17 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Like New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 01 Apr 2026
✨ Brand New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 01 Apr 2026