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Overview
To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
| ISBN-13 | 9780538480567 |
|---|---|
| ISBN-10 | 0538480564 |
| Edition | 16th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | |
| Published On | 2011-08-23 |
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