Marketing Express
Format: Paperback
ISBN13: 9780538466813
Paperback|9780538466813
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Overview
MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices in FOUNDATIONS, and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS 2/e includes solid, traditional coverage of marketing fundamentals--product, price, distribution, and promotion--as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.
| ISBN-13 | 9780538466813 |
|---|---|
| ISBN-10 | 0538466812 |
| Weight | 2.10 Pounds |
| Dimensions | 8.50 x 0.75 x 10.75 In |
| List Price | $87.67 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 186 pages |
| Publisher | Cengage Learning |
| Published On | 2010-01-01 |
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