Marketing Essentials
Format: Paperback
ISBN13: 9780205143238
Paperback|9780205143238
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Overview
A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.
| ISBN-13 | 9780205143238 |
|---|---|
| ISBN-10 | 0205143237 |
| List Price | $60.00 |
| Format | Paperback |
|---|---|
| Pages | xxiv, 562 pages |
| Publisher | Allyn & Bacon |
| Published On | 1992-12-01 |
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