Marketing Essentials (with CourseMate and EBook Access Card)
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ISBN13: 9781408075920
|9781408075920
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Overview
The second edition of Marketing Essentials explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.
| ISBN-13 | 9781408075920 |
|---|---|
| ISBN-10 | 140807592X |
| Weight | 2.05 Pounds |
| Dimensions | 7.91 x 0.63 x 10.31 In |
| Edition | 2nd Edition |
| Format | - |
|---|---|
| Pages | 512 pages |
| Publisher | South Western |
| Published On | 2013-02-22 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 29 Mar 2026