9781408073681

Marketing Essentials

Format: Paperback

ISBN13: 9781408073681

Paperback|9781408073681


Overview

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

ISBN-13

9781408073681

ISBN-10

1408073684

Weight

2.17 Pounds

Dimensions

7.68 x 0.67 x 10.24 In

List Price

$74.65

Edition

2nd Edition

Format

Paperback

Language

English

Pages

512 pages

Publisher

Cengage Learning EMEA

Published On

2013-02-19



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