9781408011508

Marketing Essentials

Format: Paperback

ISBN13: 9781408011508

Paperback|9781408011508


Overview

This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.

ISBN-13

9781408011508

ISBN-10

1408011506

Weight

2.12 Pounds

Dimensions

7.95 x 0.87 x 9.92 In

Format

Paperback

Language

English

Pages

480 pages

Publisher

Cengage Learning EMEA

Published On

2008-11-24



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