Overview

Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

ISBN-13

9780026406017

ISBN-10

0026406012

Weight

3.45 Pounds

Dimensions

8.50 x 1.10 x 11.20 In

List Price

$112.72

Edition

2nd Edition

Format

Hardcover

Language

English

Pages

620 pages

Publisher

McGraw-Hill Education

Published On

1997-01-01



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Brand New
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GridFreed
★★★★★

San Diego, CA, USA

Size: 8x1x11; New. In shrink wrap. Looks like an interesting title!
$99.94

 Free delivery by: 05 Apr 2026


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