Marketing Engineering
Format: Paperback
ISBN13: 9780321030504
Paperback|9780321030504
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Overview
I. THE BASICS. 1. Introduction. 2. Tools For Marketing Engineering. II. DEVELOPING MARKETING STRATEGIES. 3. Segmentation and Targeting. 4. Positioning. 5. Marketing Strategy I: Defining and Measuring Markets. 6. Marketing Strategy II: Strategy Models. III. DEVELOPING MARKETING PROGRAMS. 7. Product Decisions. 8. Advertising and Communications Decisions. 9. Sales Force and Channel Decisions. 10. Price and Promotion. 11. Information Age Marketing: The Future.
| ISBN-13 | 9780321030504 |
|---|---|
| ISBN-10 | 0321030508 |
| Weight | 3.20 Pounds |
| Dimensions | 10.24 x 1.38 x 0.00 In |
| List Price | $120.00 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 400 pages |
| Publisher | Prentice Hall |
| Published On | 1998-01-06 |
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