Overview

Contemporary marketing professionals are surrounded by information technology, which they need to exploit to succeed in their markets. This text aims to facilitate the transition to future methods of working.

ISBN-13

9780130355492

ISBN-10

0130355496

Weight

2.65 Pounds

Dimensions

8.50 x 1.00 x 11.00 In

List Price

$124.00

Edition

2nd Edition

Format

Hardcover

Language

English

Pages

518 pages

Publisher

Pearson College Div

Published On

2002-01-08



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GridFreed
★★★★★

San Diego, CA, USA

Size: 8x1x11; Good with wear and markings. Looks like an interesting title!
$18.09

 Free delivery by: 02 Apr 2026

Used, Good
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Bonita
★★★★☆

Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$40.10

 Free delivery by: 02 Apr 2026

Used, Like New
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A2ZBooks
★★★★★

Burgin, Ky, USA

As new, Text appears to be clean. Very nice! 514 pages. Quantity Available: 1. Shipped Weight: Und...
$52.00

 Free delivery by: 02 Apr 2026


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