Marketing Dynamics
Format: Paperback
ISBN13: 9781619603486
Paperback|9781619603486
Out of Stock
Overview
Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this newedition, each chapter has been revised to reflect the latest in marketing trends and information.This Workbook is designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed andturned in for grading or checking.
| ISBN-13 | 9781619603486 |
|---|---|
| ISBN-10 | 1619603489 |
| Weight | 1.25 Pounds |
| Dimensions | 8.50 x 0.60 x 10.90 In |
| List Price | $24.00 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 375 pages |
| Publisher | Goodheart-Willcox |
| Published On | 2013-09-13 |
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