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Overview
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
| ISBN-13 | 9780631196389 |
|---|---|
| ISBN-10 | 0631196382 |
| Weight | 2.37 Pounds |
| Dimensions | 7.60 x 1.20 x 9.70 In |
| List Price | $91.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 576 pages |
| Publisher | Wiley-Blackwell |
| Published On | 1996-02-05 |
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