✨ Featured Offer
Brand New
$45.83
List Price: $34.95
🚚
See all 1 offers from $45.83 FREE standard delivery by: 30 Mar 2026
Overview
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management.Database marketing.Loyalty Schemes.Marketing investment.Relationship marketing.The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.
| ISBN-13 | 9780631176312 |
|---|---|
| ISBN-10 | 0631176314 |
| Weight | 3.15 Pounds |
| Dimensions | 7.25 x 2.00 x 9.75 In |
| List Price | $34.95 |
| Format | Paperback |
|---|---|
| Pages | 608 pages |
| Publisher | Blackwell Pub |
| Published On | 1992-08-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Brand New
Seller details
discount_scientific_books
Sterling Heights, MI, USA
New Book Original US edition, We Ship to PO BOX Address also.
Free delivery by: 30 Mar 2026