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Overview
This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.
| ISBN-13 | 9780538191104 |
|---|---|
| ISBN-10 | 0538191104 |
| List Price | $49.95 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Publisher | South-Western Pub |
| Published On | 1987-01-01 |
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