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Overview
Paul Smith provides a comprehensive framework that will enable practitioners and students alike to better understand both the individual elements of the marketing communication mix and their collective combination.
| ISBN-13 | 9780749426996 |
|---|---|
| ISBN-10 | 0749426993 |
| Weight | 2.57 Pounds |
| Dimensions | 9.69 x 7.47 x 1.27 In |
| List Price | $35.00 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 450 pages |
| Publisher | Kogan Page |
| Published On | 1998-09-01 |
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